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The digital environment is an essential component in how Americans understand events in your area and issues in news reports. Today, almost as many U.S. adults say they prefer to acquire their local news on the internet as approach so from the tv.

Chart showing that the overwhelming most Americans reach least some local news online.

Specifically, when asked which pathways they like for local news – the tv screen set, the net (through social media marketing or websites/apps), print or radio – nearly the same part of U.S. adults say they prefer an internet method (37% total, including 23% who favor news websites or apps and 15% who name social media marketing) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and online pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of american citizens reach least some local news digitally and about four-in-ten (41%) achieve this often. This stops working to about equal shares who often get local news specifically from social media marketing (25%) and online news websites or mobile apps (26%).

Even while TV stations can be a powerhouse source for local news, they are still accessed primarily from the analog format of tv sets; this runs specifically true of radio news stations. Fully 76% of those that get news from local TV stations and 81% of people who get news from radio stations primarily go to these providers from the traditional pathway.

But other news providers use a substantial part of their audience who access them online. The type of who get local news from daily newspapers, for instance, 43% primarily access them online while 54% get them mainly inside a print format. And up to 50 % of people who get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only in relation to local news.

As well, few Americans are fully analog or fully digital in the way they get local news. Instead, most (68%) mix online and offline pathways, as an example, switching on it set to look at their local news station but going on the internet you just read the daily newspaper and neighborhood listserv.

Just 7% of Americans indicate which they exclusively use digital pathways his or her primary access points. Thrice as numerous U.S. adults (21%) mainly access all providers they get news from via an analog pathway – though that is still additionally a clear minority.

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