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Digital environment is an essential element in how Americans discover local events and issues in news reports. Today, nearly as many U.S. adults say they like to get their local news online as prefer to do so over the tv set.

Chart showing that an overwhelming tastes Americans reach least some local news online.

Specifically, when asked which pathways they like to use for local news – the television set, the web (most likely through social websites or websites/apps), print or radio – nearly precisely the same area of U.S. adults say they like an internet method (37% total, including 23% who favor news websites or apps and 15% who name social media marketing) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and online pathways tracks closely with how Americans access news more generally.

Beyond digital being the preferred pathway, 89% of usa citizens reach least some local news digitally leading to four-in-ten (41%) do so often. This reduces to around equal shares who frequently get local news specifically from social websites (25%) and internet-based news websites or mobile phone applications (26%).

At the same time Tv producers certainly are a powerhouse source for local news, they may be still accessed primarily through the analog format of televisions; this is especially true of radio news stations. Fully 76% of those who get news from local Tv producers and 81% of those people who get news from radio stations primarily go to these providers from the traditional pathway.

But other news providers have a substantial portion of their audience who access them online. Those types of who get local news from daily newspapers, by way of example, 43% primarily access them online while 54% get them mainly in a print format. And up to 50 % of those that get local news from newsletters or listservs (49%) achieve this primarily online.

Chart showing that few Americans are digital-only or analog-only with regards to local news.

As well, few Americans are fully analog or fully digital in terms they get local news. Instead, most (68%) mix online and offline pathways, for example, turning on the television set to observe their local news station but going on line to read the daily newspaper and neighborhood listserv.

Just 7% of Americans indicate which they don’t use anything but digital pathways for their primary access points. 3 times as much U.S. adults (21%) mainly access all providers they get news from with an analog pathway – though this can be still another clear minority.

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